All Event Planning Articles
Access Codes Make Special Ticket Types Easier
Access Codes allow you to give select customers private access to tickets or seats that are not available to the general public. Use them to offer special purchasing options for specific groups such as VIPs, members, exhibitors, sponsors, or presale buyers. Access Codes can be single-use, multi-use, or time-restricted. Example: Exhibitor Pass Management One EventSprout
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Smarter Reporting & Better Mobile Views
We've been working to refresh the EventSprout dashboard to make reporting clearer, faster, and more mobile-friendly—while keeping the experience familiar. Updates include a modernized design, improved filtering, enhanced ticket data with aggregation, and a redesigned mobile view. Enhanced Reporting Monitor your ticket sales performance, track revenue trends, and analyze customer behavior across all your events.
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Automatic All-In Pricing
Our platform was updated to support this rule automatically. That means your customers will see full pricing transparency from the start, helping build trust and boost conversions.
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Full-Service Ticketing with Zero Risk
Running a racetrack is already a high-speed juggling act! The last thing you need is a complicated ticketing system. EventSprout offers a full-service solution with zero risk: ✅ We Build It For YouOur team sets up your entire ticketing system — custom-built to match your race schedule, seating layout, pricing tiers, and promotions. ✅ Free
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Why Selling Tickets with a QR Code Beats the Kiosk Every Time
Remember ticket kiosks? Those clunky machines that look like they belong in a museum next to dial-up modems and floppy disks? Yeah… it’s time to move on. Today’s event-goers want instant access, not a scavenger hunt for the nearest ticket booth. That’s where QR codes come in—and where EventSprout shines. With our customized online ticketing
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Partner with EventSprout for Record-Setting Onboarding Time
Many owners, promoters, and GMs juggle multiple responsibilities, and ticketing often gets pushed aside until it's urgent. When they need a fast solution, EventSprout delivers: ✅ "Partner with EventSprout for Record-Setting Onboarding Time" ✅ We handle ticket setup, copy, and payment links for all races—just hit the easy button when working with EventSprout. ✅ Easily
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EventSprout Integrations: Powering Smarter Event Management
EventSprout isn't just an online ticketing platform — it's your data hub, connecting seamlessly with the tools you already use, including QuickBooks, HubSpot, Mailchimp, and more. By syncing real-time ticket data directly into your systems, EventSprout saves you time, reduces errors, and helps you run more successful events. EventSprout Integrates With Over 1,300 Tools &
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Racetrack Ticketing Advantage #1: No App Download Required
While some longtime racing fans prefer buying tickets at the gate, most racetracks are pushing to attract a younger audience. EventSprout can help make this transition seamless for your racetrack: ✅ NO APP DOWNLOAD REQUIRED – Fans can buy tickets with ease without adding an app. ✅ Keep gate sales, but also encourage online purchases for
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New Check Out Process Improvements
We’ve been working hard to improve the check out process for your ticket purchasers. We’ve refreshed the overall look and provided better branding opportunities. The upsell options are more prominent, and ticket purchasers can now change ticket selections directly in the cart. We’ve also added separate screens for charity donations and rounding up. Plus, the
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Introducing Two Seating Feature Overview Improvements
We appreciate all the great feedback we receive from EventSprout users! We are pleased to announce two new seating feature overview improvements based on your suggestions! 1) Hover for Quick Information: Users can now simply hover over any seat to instantly view key information such as availability status. This means no more clicking through multiple
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Choose from Self Service or Full Service to Create Your Optimal Ticketing Solution
What Makes EventSprout Unique – Part 5 We believe in keeping costs low while still providing as many features as possible to all our Event Organizers! When it comes to event ticketing, we found a single solution did not fit everyone’s needs. So, we created two options with lots of great features and many customizable
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Easily ID Tickets with Color Coded Scanning to Reduce Errors & Boost Sales
What Makes EventSprout Unique – Part 4 As guests stand in line to have their tickets scanned to enter your event, our Color Coded Scanning makes it easy for your ticketing team to immediately see they have the right color ticket and are in the right place! This is especially helpful when there are different
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How to Sell or Scan Tickets Anywhere Even Without Internet Connection
What Makes EventSprout Unique – Part 3 EventSprout was built by Event Organizers, so we know that internet connectivity can be a huge concern when selling tickets at your event! Since so many events take place in large areas with no built-in WiFi connection, we built a system that can completely operate offline if needed.
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Learn How to Automatically Increase Revenues 20% or More with Dynamic Pricing
What Makes EventSprout Unique – Part 2 Imagine automatically increasing your event revenues 20% or more with the push of a button! It may sound too good to be true, but with our built-in Dynamic Pricing tools, we are seeing clients automatically make up to 300% more money! What is Dynamic Pricing? Pricing that adjusts
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Learn Why EventSprout is Your Golden Ticket for Organizing More Profitable Events
What Makes EventSprout Unique – Part 1 EventSprout was created by a team of professional event organizers to solve common ticketing problems and provide a better overall solution. EventSprout offers a unique ticketing platform that’s not only free and easy to use, but also flexible enough to customize the way you want. Unlike other online
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The Ultimate Guide: How to Plan a Retreat
It's not difficult for a competent adult to feel caught in a rut, regardless of career, personality, or social status. There are plenty of ways people break their routines. These measures vary from the generally blissful, such as traveling abroad and going on a challenging hike, to the potentially hazardous, such as jumping out of
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5 Creative Corporate Event Theme Ideas
Anyone who has ever planned a corporate event will tell you it can be a daunting task. You have to find the right venue, choose a good caterer, find out what kind of entertainment to hire, and coordinate with different departments–all while staying within your budget. Perhaps one of the most vexing things to decide
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How to Become an Event Planner With No Experience
An event planning career seems rewarding. The flexible hours, lucrative pay, free travel, and the glam that goes with being at the helm from start to finish. But how do you become an event planner with no experience? All the hard work, stress, honing of skills, and time spent to get to that level of
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How to Start an Event Planning Business
If you have ever set up a party or coordinated a meeting and enjoyed it more than you should, you probably have an event planning itch that most people don’t. Event planning is more than just an errand for you—it is your passion. Why not make a living out of it with your own event
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8 Men’s Retreat Ideas for 2021 & Beyond
People and organizations host men’s retreats for a variety of reasons–to connect with others for a specific cause, to develop or strengthen connections with people who have similar interests, or to celebrate an event or accomplishment. No matter the reason, planning a men’s retreat requires organization and planning. Why Host a Men’s Retreat? While there
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The Ultimate Guide to Successful Event Marketing in 2021 (+16 of Our Best Tips)
Creating an excellent event is one thing, but successful event marketing is what helps your event reach the most people and have a great turnout. It’s arguably the most important part of event planning because even if you have the best event, it won’t have great attendance or reach your event goals (such as fundraising)
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18 Outstanding Event Planning Resources You Should Bookmark Now
If you’re planning an upcoming event, you’re likely eager to start crossing off tasks from your to-do list and contacting the required vendors. Event planning is enjoyable and rewarding, but it can also be stressful and overwhelming for those who don’t know where to start or have trouble staying organized. Whether you’re planning a work
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10 Women's Retreat Ideas for 2021 & Beyond
Organizations host women’s retreats for a variety of reasons–to connect with others for a specific cause, to foster new connections with people with similar interests, or to celebrate an event or accomplishment. No matter the reason, planning a women’s retreat requires organization and planning. Why Host a Women's Retreat? Hosting a women’s retreat is an
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Event Attendance Tracking in 2021: Tips & Tools
Event attendance tracking is an important source of data for organizations, no matter your industry. Attendance tracking data can be turned into actionable insights that improve your approach to event planning. Tracking the attendance of potentially thousands of attendees can seem like a daunting task. However, the right tools and the right techniques can make
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Top 5 Virtual Conference Platforms
The COVID-19 global pandemic taught many companies that traditional in-person conferences can easily be virtual and still be successful. Even though we expect traditional conferences to continue to be popular, we expect virtual conferences to stick around for the long haul and continue to gain market share. For this reason – and due to the
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How to Organize a 5K Race
Five-kilometer races (5K Races) are an excellent fundraising opportunity. They hit that sweet spot between challenging, but not so challenging that it’s off-putting to anyone other than professional athletes. For the event organizer, they are also relatively easy to plan and operate. You just need to have a start and finish line with the minimum
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How to Plan a Charity Event in 9 Steps
Charity events are an excellent way to raise money for a cause or organization. The amount of money being given to charitable causes has steadily risen since 2016 and 56 percent of donors attend fundraising events regularly, according to Double the Donation. Doing your own research and learning how to plan a charity event will
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How to Get Sponsors for An Event
Hosting events, whether in-person, virtual, or hybrid, is big business for brands. And what makes events even more profitable and scalable is sponsorships. For in-person and hybrid events, sponsorships make up a solid chunk of total revenue and for almost a quarter of virtual events, sponsorships are the primary source of revenue. It’s not just
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Sell Tickets To Your Meeting, Conference, or Course on Zoom
Zoom, though it’s been around for nearly a decade, has become a household name over the past year. A leader in video conferencing, Zoom makes it easy to virtually connect face-to-face with colleagues, friends, and family all over the world (for free!). A great resource on it’s own, Zoom can be an even better tool
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The 5 Best EventBrite Alternatives
Creating and managing your own event is a stressful proposition. There are athousand little things you need to plan and manage and it’s both demandingand time-consuming. There’s a reason that event coordinator ranked as one of the top ten moststressful jobs in 2019. To cut down on the stress, the pros make the most of
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16 Proven Virtual Event Ideas (With Examples)
Virtual events have exploded in popularity during the Covid pandemic. With millions of businesses forced to pivot their operations and millions more exploring new methods of doing business, we thought it would be helpful to put together a solid list of virtual event ideas to inspire you and help you plan your own virtual event.
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How To Host A Safe, Socially Distanced Event During COVID-19 In 2021
Now that we’ve been dealing with COVID-19 for nearly a year in the US, leaders in the events industry are getting creative so that we can return to doing the things we love with the people we love. In 2021, many Event Organizers who had to cancel in 2020 will be eager to start planning
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Sell Online And In-Person Tickets For Your Track On EventSprout
The team at EventSprout has a long history of working with motorsports events: demo derbies, Figure 8’s, dirt, asphalt, and more. Because of that history, we know and understand the challenges that raceways face when selling tickets online and at the gate. That’s why, no matter the size of your track event, EventSprout has made
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How to live stream an event
Live-streamed concerts, classes, and events of all kinds have been around for years. However, due to COVID-19, live streamed virtual events have skyrocketed in 2020, and we predict they’ll continue to grow in popularity. (Check out our list of 16 virtual event ideas if you're interested in hosting one.) In a time when very few
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EventSprout’s Virtual Event Platform Is Designed To Simplify Live Stream Ticketing
Whether you’re hosting an online-only event or a hybrid one, EventSprout’s stress-free event live streaming software makes it easy for you to manage your live stream and for your customers to enjoy it. When we at EventSprout began building our own event live streaming software, we conducted ample research to determine what problems other platforms
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Introducing Live Streaming on EventSprout
Online events may have been catapulted into popularity due to the surge of COVID-19, but they certainly aren't going anywhere when the storm clears. As event planners (and partakers) have been forced to pivot since live events came to a screeching halt in the spring of this year, virtual events and event live streams have
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What we've learned from hosting a virtual event
What is a virtual event? A virtual event is an event that people from different locations participate in together online. There are several different types of virtual events, including virtual festivals, virtual runs, and virtual classes (see our list of 16 proven virtual event ideas). Some virtual events, like virtual music festivals, will take place
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Take Your Ticket Booth Online!
We know fairs. We love fairs. From county to state fairs, EventSprout has ticketed them all. Since all fairs have different, unique needs, we’ve built a system that will adapt to you, so you don’t have to alter your traditions to adapt to us. In a world of one-size-fits-all event ticketing platforms, we designed EventSprout
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Creating A Dynamic Pricing Plan Based on Date and Demand
Are you an Event Organizer looking for ways to increase event revenue? Dynamic Pricing, an underutilized pricing strategy in the events world, might help! Dynamic Pricing (when used in events) is a method in which Event Organizers change the price of their ticket one or more times based on market conditions. It’s a strategy used
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Creating a Date-based Dynamic Pricing Plan
Developing a pricing strategy doesn’t cross every Event Organizer’s mind before putting a price tag on their tickets - but it’s worth considering. Rather than setting one price for an event and sticking to it for the duration of their on-sale, some Event Organizers opt to utilize a different strategy called dynamic pricing. Dynamic pricing
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Creating a Demand-based Dynamic Pricing Plan
An important but often overlooked aspect to hosting a successful event is creating an intentional pricing plan. One method that’s particularly underutilized by Event Organizers is dynamic pricing, which, in relation to events, is a strategy where the price of a ticket changes one or more times based on market conditions. Dynamic pricing can be
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Postponing Your Event Due to Coronavirus
No one saw Coronavirus (COVID-19) coming, leading thousands of Event Organizers stunned when all gatherings of over 1o people were limited temporarily. With event season quickly approaching, many Event Organizers had planned to host events in the foreseeable future and are wondering how to proceed. While we at EventSprout don't know exactly what's to come
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EventBrite vs. EventSprout
Looking to make the switch to an EventBrite alternative like EventSprout? We’ve compared EventSprout to EventBrite and put together a list of the findings we think are most important to our Event Organizers. Check it out… 1. EventSprout pays you before your event and more frequently than EventBrite Tired of waiting to receive your ticket
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Sell Tickets Directly From Your Website
We at EventSprout are big advocates for making it as easy as possible for your customers to purchase tickets to your events - that’s why we’ve been telling all of our Event Organizers about our embeddable ticket widget. Embedding your event’s unique EventSprout ticket widget into your event website saves your customers time and simplifies
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Introducing the EventSprout Blog & Newsletter
We are often asked to share feature overviews, helpful resources, and other best practices for running smooth, seamless events and ticketing operations. In addition to providing a deeper-dive into our features, we will also periodically publish some of our lessons learned and words of wisdom about four main topics: 1. Generating more revenue2.
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